MySpace Launches 'Take Down Stay Down' Copyright Protection


MySpace has launched a new copyright protection software that prevents users from reposting videos that have been already been removed at the request of the copyright holder. From today's press release:

Take Down Stay Down™, an innovative new feature for copyright holders that prevents users from re-posting video content in the MySpace community after that content has been removed at the request of the copyright owner. MySpace is the first internet company to launch this type of sophisticated content protection feature, which it is offering to all copyright owners free of charge.

Here's how they say it works:

When a content owner informs MySpace that a user has improperly posted its content onto MySpace Videos, not only is the video promptly removed by MySpace, but MySpace also creates a digital fingerprint of the video content and adds it to its copyright filter, which is based on industry-leading Audible Magic technology. If any user tries to upload the same content that has been removed, the filter will recognize the digital fingerprint and block the content from being uploaded.

Call me a cynic but hey, we're talking about MySpace here, is there any shot of this working effectively?


Snowballs chance in hell

I am confident that a large body of highly motivated individuals with more time than money on their hands will find a way around it. I'm even more confident once they do they will share it and the 'stick it to the man' hatred will bring it to viral levels marketers salivate and dream over.

However they do get to open the dialog and publicly posture that they addressing the bloggers spam issues with nofollow ... err ... whoops sorry flashback ... addressing Hollywood's issues about copyright infringement ;-)

> I am confident that a

>> I am confident that a large body of highly motivated individuals with more time than money on their hands will find a way around it.

Depending on how it works, it should be trivial. From what I can see, Audible Magic blocks uploads / transfers of content by creating some kind of fingerprint based on "acoustic analysis" of the content layer, and recording that data for comparison against future submissions.

Since that would seem to imply that the same segments, or one of a set of possible variations, would have to be analysed every time to reliably generate the same "print" from the same content, one possible workaround would be to simply add / delete a few tenths of a second from a given file, which would shift the content of the measured segments, and change the print.

Even if the software was smart enough to measure unpredictable segments, and somehow create a replicable print from that, a change of format / quality, or a change in audio values undetectable to humans could change the print sufficiently to escape algorithmic detection.

Of course, in the P2P arena, it's even easier to dodge. The exact same "blocked" file could be shared indefinitely by simply encrypting the file during transit. There are P2P networks that offer this natively already, and several free / open source programs that could used with any of the others easily enough

It'll stop n00bs reuploading the exact same file over and over, but it will provide zero actual protection for the content, if you see what I mean

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