Writing Copy for Overture vs Adwords

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Thread Title:
Copywriting & Bidding Tips to Improve Your Overture Campaign Results
Thread Description:

Mary O'Brian of Overture gives some tips for writing copy for OV ads vs Google - Apparently successful campaigns in OV cannot be made just by copying your Adwords copy to the OV ads.

Overture allows 40 characters for the title, 190 characters for the description. It's a bit more room than a Google ad, so you don't have to write copy that's quite so punchy.

Unlike Google searchers, people who search on Overture tend to respond to fact-oriented, non-salesy content, O'Brien says. They don't like overt calls to action such as "click here," or "buy now." Save those for the landing page, not the ad itself.

Instead, focus on your value proposition: "We have the largest selection of XYZ in an easy-to-follow format" or "Check out our site for free downloadable white papers on topics such as..."

Comments

Non punchy copy is what you need to aim at then :)

Quote:
Unlike Google searchers, people who search on Overture tend to respond to fact-oriented, non-salesy content, O'Brien says. They don't like overt calls to action such as "click here"

last time I checked you couldn't use "click here" on adwords? sort of makes me think this is a sales pitch and not actual tips on real differences.

Yes my middle name is cynical.

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