We have missed 5 Years of Social (Facebook, Twitter, Google Plus)!


Since we have almost caught up with Google, let's remember what was going on in social:

2007: Facebook Goes Public

May: Facebook "Platform" is open for public

April: People start talking about Twitter

July: Facebook calls itself "one of the top 20 search engines on the web in terms of number of searches.". Turns out Facebook had seen itself Google's competitor for many years before it became obvious.

August: Facebook is launching its own ads which were followed by never-ending public privacy concerns.

September: Facebook introduces "public search listings": limited versions of your Facebook profiles which can be accessed by non-logged-in users as well as search engines (Google).

The same month people start "getting" that what you post on social media is not always *only* for your friends. In September, Microsoft's plans to invest on Facebook become public.

October: Facebook apps can now be accessible by Google (the deal is done the same month). In October Google News launches its own Facebook app. The same month Google is launching OpenSocial (which Facebook doesn't want to join)

2008: Facebook Adds Live Search

April: Facebook launches Lexicon, a cool tool (now discontinued) allowing to "follow language trends across Facebook".

May: NASA is on Twitter!

June: Twitter wants to team up with Apple. The same month Twitter rolls out verified accounts.

July: Twitter buys Summize, the best Twitter search engine (I still miss it!)

October: Facebook adds Live search

November: Facebook offers $500 million to buy Twitter, but Twitter folks say they are not sure they want to sell the site (good for them!)

December: Twitter adds "people search". The same month 11% of Internet users say they Tweet.

2009: Search Engines Go Real Time (powered by Twitter)

February: Facebook changes profile design and Techcrunch posts a great article looking at Facebook profile evolution.

May: Twitter enhances its search and is now crawling links and ranks results by popularity. Later this year in November, Twitter will continue working on result relevancy.

In may people start seriously talking about Twitter possible monetization methods.

June: Wired Magazine talks about Google-Facebook rivalry "In Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire - rather than tapping the cold mathematics of a Google search." Facebook is also accused of trying to dominate the web: "Mark Zuckerberg has never thought of his company as a mere social network. He and his team are in the middle of a multiyear campaign to change how the Web is organized - with Facebook at the center."

July: Bing now displays Twitter search results. Later this year, in October Bing teams up with Twitter (followed by Google and Yahoo).

August: Facebook buys FriendFeed

September: Facebook adds "tagging friends" feature

October: ~20% of Internet users tweet!

November: Twitter rolls out official Twitter retweets and causes lots of confusion as to how these are different from the community-invented "RT @username" update

2010: Facebook vs Google Going Aggressive

February: Facebook adds "I like it".

March: Facebook adds "search and find as you type" drop down.

April: Google's employees are massively leaving Facebook. The same month Facebook launches like/share button.

June: Twitter launches Twitter Places

July: Facebook launches Facebook Answers and announces it now has now 500 million members.

August: Google launches a separate page for real time search (which will go offline in 2011).

The same month Google launches Google Buzz. That's not the first Google' miserable attempt in social: There was FriendConnect (2008), SearchWiki (2008), Google Wave (May, 2010)

September: Everyone is discussing Mark Zuckenberg's leaked IM conversation:

Zuck: Yeah so if you ever need info about anyone at Harvard

Zuck: Just ask.

Zuck: I have over 4,000 emails, pictures, addresses, SNS

[Friend]: What? How'd you manage that one?

Zuck: People just submitted it.

Zuck: I don't know why.

Zuck: They "trust me"

Zuck: Dumb fucks.

The same month Facebook adds "Subscribe" button.

October: Twitter hits 1 billion queries a day and talks about new search architecture.

November: You no longer can find your Facebook friends using Gmail.

December: Twitter starts officially talking about advertising. The same month Bing announces deeper integration of Facebook data.

2011: Google Plus is Born

February: Twitter is again rumored to be on the selling edge. Now Google wants to but the bird.

May: Twitter announces Follow Button (at last!) and then "Instant Follow" button

June: Google's +1 buttons comes to search results and Google Plus is born (this order of events (first button, then the website) confused many people)

The same month Twitter adds "photo support" and announces a better search

The same month Hitwise publishes report saying "1 Facebook Fan = 20 Visits To Your Website"

July: Google-Twitter deal expires showing Google can't be friends with neither Facebook nor Twitter.

September: Twitter announces Twitter Analytics (which months later turned out to be for advertisers only). The same month Twitter announces it now serves 100 million *active* users.

October: People notice that Facebook comments can get into Google

November: Google introduces pages for business on Google Plus

2012: "Search, plus Your World"

January: "Search, plus Your World" update is rolled out. You can now see your G+ connections and their updates inside search results. the same month Twitter and Facebook support the launch of "Don't be Evil" bookmarklet that changes three parts of Search Plus Your World to include Twitter and Facebook data there.

July: Facebook is testing "Sponsored Search"

The same month Twitter search gets "Autocomplete" drop down with search suggestions.

November: Twitter search is now more visual with "top photos and videos" above the fold.

The same month re-launched Bing features "social" sidebar with Twitter, Facebook, Quora and Google Plus data in it: Thus Bing is presumably doing what Google isn't with it exclusive "Plus your world" search update.

Do you have anything to add? Contact us and / or comment below!


Have Hi Hopes for this forum..

I saw Barry's Announcement for the launch of this site.I noticed the Blog Roll..for this site.  I am hoping the quality remains consistent.Really nice post.... Now I wonder if someone can do one for PPC Google!Searchengineman


I was surprised that I remembered my login info


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