Grehan, articlulate as ever, writes a scathing post on the actions of the oh so amusing SEMPO.

"So, I think it's fair to ask, if the search engine marketing community at large, and that's the search engines, the vendors and suppliers as well as industry pundits and notable names are happy to represent themselves in forums - how is it that the very people who nominated themselves as industry representatives are the only people who feel they're above it?"

"As a would-be industry representative body, the only descriptive word which springs to mind for me, is: pathetic"