Search Marketer Adds ‘Intelligent’ Landing Pages

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Search Marketer Adds ‘Intelligent’ Landing Pages
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DMnews has an article about new technology being tested will let marketers target videos and other rich media to search engine users.

"Not only does it know everything leading up to the click," he said, "but it is tracking data on what the user is doing on the landing page itself -- where he clicks, where he hovers. And this landing page intelligently serves up rich media content that matches the user’s ever-growing profile."

It is interesting but I am not sure I completely follow some of their logic.