Entrepeneur Story: Build Your Brand with Principles


Business Branding for entrepreneurs sometimes is dilluted in the efforts to be noticed and, often, for not staying true to your course when advised to do otherwise.

This story is about a Vietnamese immigrant who had a passion and is now making $60 million a year sharing what he loves.  Here's a quote from the post:

“My American dream was never to become a billionaire,” Tran said. “We started this because we like fresh, spicy chili sauce.”

You can read the entire story at this link: