Yahoo! Plays Catch Up on Graphical Contextuals

Source Title:
Yahoo! Tests Contextual Banner Ads
Story Text:

Yahoo! are testing graphical, contextual banner ads according to Matt Hicks at Eweek. The tit for tat Search wars are being fought on several fronts, and Yahoo lag on the ad side at present, but ludicrous as these wars seem (at least to me) we can hope that they'll help provide better ad products for both publishers and advertisers.

I'm rather hoping that at some point Yahoo! and Google will start focusing on Search relevancy...