Monetized Google Suggest or Google Suggest Direct for Brands?

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Brian Jensen shares an interesting screenshot showing Google displaying ads within its as-you-type suggest feature:

This looks like an ad but Bruce Clay, Inc. Internet Marketing chimes in with an interesting observation:

...in our testing this morning, we see many instances of brand pages coming up in Google Instant like this. Bruce Clay, Inc. comes up like this as well, and we don't currently run any AdWords ads.The bottom item in your screenshot shows the Meta Description (truncated) from that shop.nordstrom.com page: <meta name="description" content="*Free shipping. Free returns. All the time.* Shop online for shoes, clothing, jewelry, dresses, makeup and more from top brands. Make returns in store or by mail." />.

It's the opposite of Google's usual trend to make the SERP so information rich that people need go no further. Taking people directly to a page should excite brands. From Google's perspective, though, it makes sense to give users the quickest direct route to what they may want.We've found that some of these Google Instant brand links pull from the Title tag, others from the Meta Description.