Facebook Introduces New Call To Action buttons for business pages

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Facebook is creating the opportunity to push social media promotion as a step higher up in the conversion funnel of a business. The way they are doing this is by allowing businesses to include call to action buttons on their profiles.

www.socialmediatoday.com/content/facebook-page-introduces-new-cta-buttons

For any business that is looking for ways to both increase their social media conversion rate and gain a greater return on investment for their social media strategy, this new development is great news!