Twitter buys Indian mobile marketing start-up ZipDial

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Twitter recently purchased Indian startup ZipDial, which helps to build brand equity through on going mobile engagement. This is the first Indian technology startup that they have aquired and twitter believes that it will help strengthen their engineering efforts in the country.

This is the thrid such deal led by a global corporation, the first two being Facebook and Yahoo. Thisnew partnership can make content more accessible to everyone, just one "missed call" and content will be sent right to your phone in real time through voice, SMS or app notifications.

Read more at the origional story by The Economic Times here:


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