Will Content Make a Come Back? - Speculation on Future Algos

3 comments
Thread Title:
work on content - be ready.....
Thread Description:

SEChat member clasione is talking about content, and how linking may start to play less and less of a leading role in future algo implementations.

The only thing that I could imagine that would be of value is fresh unique content....

I think the new focus that should be in every marketing plan is fresh content - It's simply the only thing left without link pop.... Having a new page on your site for every crawl is probably going to be the king in "clutter cleaning"....

That's what I have been spending most of my time doing now is consentrating on good reivent content that is completely unique from anyting found on the net..... good fresh content that link out to other valuable sources of information has just got to take the cake in the near future...

Whereas i dont think he has it entirely right, i do tend to lend myself to the general theory that fresh content will begin to play a much larger part in the overal ranking algos at some point in the future.

Particularly community driven content. Think on this:

  • Community driven content is ever changing and always fresh
  • So it fits with the "new pages" theory
  • It is usually, not alway, but usually quite non-commercial
  • which means it would fit nicely with Googles profit motivation
  • ie. They want to give relevant, but non-commerical free serps
  • and make commercial sites pay for adwords

If you couple the above theories/facts with the undeniable fact that Google are getting better at theming - not using it in their algos necessarily but they are getting better on it, i think you may have a winner.

What do you think, somthing in it or just wishful thinking on my part?

Comments

whew!

Hmm... for my sake, I hope fresh, original, quality content isn't necessary to rank! It would destroy my current business model! :)

Will BEGIN to???

Quote:
Whereas i dont think he has it entirely right, i do tend to lend myself to the general theory that fresh content will begin to play a much larger part in the overal ranking algos at some point in the future.

Just look at Google's results that are full of blogs and forums. This is already happening big time, and has been for a year!

Sure

but my point is I think it will only get much stronger, and possibly to the detriment of static content..

Also, that's not the case in some serps. for general rather broad queries you're not seeing it as much as for the specifics, i think this may change quite a bit..

Take shoes for a corny example :) - will we see shopping communities come up with a preference for discussion of shoes?

blogs rock for google right now, i agree. I can only see it getting more so (i think.. heh!)

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