Do you use hashtags in your mobile strategy to help get your posts noticed? More people may find your Tweets, but they might not be interacting with them quite the way you want.
Re/Code published a study a couple of days ago that found linked Tweets without any hashtags or mentions have a 23% better chance of getting the user to click the links.
The logic behind this is that having other clickable parts of a tweet is distracting the user. They suggest using hashtags for conversation, but no longer doing so for linked posts.
Considering the results of this study, will you change your approach to hashtag usage?