In Search of a Business Model for Bloggers

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Thread Title:
Betting on Tools that Power Blogs
Thread Description:

Olga Kharif of BusinessWeek compares the blogging business model search with the early days of the commercial net and how, like then, picks and shovels are doing far better than anything else right now as VC's plough big cash into enablers and information culling.

The independent-minded blogging community may be chagrined to see, however, that the most obvious money in blogging is in the software that helps big companies establish and manage corporate blogs, as well as software that culls data from the ever-growing blogosphere. It's much like the early days of e-commerce. While e-tailers were spending and spending to build their Web sites, e-commerce software makers were raking in the cash. To use an analogy to California's gold rush: It wasn't the miners who got rich, it was the people who sold the picks and shovels.

That's certainly where venture capitalists are putting their money. "Anybody in the industry who says people haven't figured out how to make money on blogging are being ridiculous," says Brad Feld, a managing director at Technorati investor Mobius Venture Capital in Superior, Colo

Story via PaidContent

Comments

some bloggers make fat ca$h

there are some political blogs that make a nice cent or two off ads. I think Nick Denton is probably doing a pretty good job with his stuff too.

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