Google is treating gTLDs no differently than a .com


Search marketers and brands alike have been up in arms over generic TLDs (or gTLDs) which were launched in January 2014.

For those unfamiliar, now instead of domain extensions like .com, .org and .net, businesses and individuals have hundreds of other options such as .equipment and .photography.

Why is this a problem?

Brands feel almost threatened to buy the .website and the .whatever for their brand name before someone snatches it up and uses it for world domination. It's a sort of "gotta collect 'em all" situation, coupled with the risk of losing brand visibility.

John Mueller finally spoke on the matter, stating that gTLDs will be treated no differently than any other domain extension. What does this mean? It means that if someone buys up yourwebsite.something, they would need to build it up just as they would do to a .com. For example, a .london would not be more effective for London local search and would have the same opportunities as a .paris. He did mention, however, that "there may be exceptions at some point down the line."

ccTLDs like .uk and .ca, which use country codes, should not be confused for gTLDs. ccTLDs are, and will continue to be used for geotargeting and can affect a website's ability to rank in a specific region.

Are you relieved by this announcement? Do you still believe gTLDs will cause more harm than good?