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Yahoo Search Marketing Getting a Rough Ride
Source Title:
PPC Managers Fed Up with Yahoo! Search Marketing
PPC Managers Fed Up with Yahoo! Search Marketing
Source Url:
http://www.seroundtable.com/archives/002266.html
http://www.seroundtable.com/archives/002266.html
Story Text:
Barry reports on 2 threads about Yahoo! Search Marketing over at SEW which have reached a crecendo with "10 reasons Yahoo! should kill Direct Traffic Center"
Having never used it, i'll leave it to you to be the judge, but from a look at the thread, it seems PPC managers have cause to be pulling hair with regard to DTC...
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Gabriel aka @Gabs
Bill Hartzer
Ann Smarty
Barry Welford
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Comments
I have used it
And that post is right on the money. It's a bloody nightmare. Blech.
the only good thing
about it is that in my fledgling industry i can count on most advertisers either not being able to use it properly or not using it at all and running back to Google.