Yahoo Search Marketing Getting a Rough Ride

Source Title:
PPC Managers Fed Up with Yahoo! Search Marketing
Story Text:

Barry reports on 2 threads about Yahoo! Search Marketing over at SEW which have reached a crecendo with "10 reasons Yahoo! should kill Direct Traffic Center"

Having never used it, i'll leave it to you to be the judge, but from a look at the thread, it seems PPC managers have cause to be pulling hair with regard to DTC...


I have used it

And that post is right on the money. It's a bloody nightmare. Blech.

the only good thing

about it is that in my fledgling industry i can count on most advertisers either not being able to use it properly or not using it at all and running back to Google.

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