FTC Cracks Down on Videos and Tweet Promotions


Videos without proper endorsement disclosures are being targeted by the FTC, according to the SEM Post. You can read more in this article.

This comes after their actions against "fake reviews" and tweet promotions, which suggests that the FTC is looking more closely at social media promotions.

What is particularly noteworthy in this case is that the FTC went after videos that were published around the time the new FTC disclosure rules coming into effect in 2013.  When they updated guidelines in regards to product disclosures, this required people and companies to be clear when they were paid or otherwise compensated for posting about another product or company.

So it sounds like they're finally catching up with the times! Make sure you've got all your disclosures in order for the future, folks.