Frank Banarko of MarketWatch is talking about Google spending a "boat load of money" on advertsing. The Search war seems to be scaling up nicely doesnt it?

Meanwhile, rumblings in the radio business report Google is about to spend a boatload of money on advertising. Has Google ever advertised before?

And what will it promote? Well, it's the holidays, right? AOL has rolled out a new standalone shopping service, In-Store.com. Microsoft's MSN Shopping is promoting discounts all month. What's Google got? Froogle.com. My two cents are on Google trying to get a piece of holiday shopping.