Yahoo! UK Does PPCall

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Yahoo! launches pay-per-call servic
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Yahoo! UK are in the process of rolling out a pay per call service across numerous properties in the UK and Ireland according to NetImperitive.

The service is already available in Yahoo! Cars and will be introduced into Yahoo!’s other e-commerce properties, Shopping and Travel following an initial introductory period beginning in early August on its shopping comparison portal Kelkoo.

Following in the wake of AOL, Yahoo! is the first of the big 3 to offer any kind of PPCall - no word on whether this will reach normal Search results as yet though...