Dr Pete: Four Google AdWords Ads on Top - NONE on Right

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Four Ads on Top: The Wait Is Over

"For the past couple of months, Google has been testing SERPs with 4 ads at the top of the page (previously, the top ad block had 1-3 ads), leading to a ton of speculation in the PPC community. Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads (which matches testing protocol, historically), until about 2 weeks ago..."




Right now it seems like

Right now it seems like mostly downside for the sites with top organic results but I suspect Google will balance things out a bit more with some new features where those ads used to be.

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