Google going green! (the bad kind)

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In the last few years, the ads at the top of the SERPs have gotten more and more similar in appearance to organic results. Now that little yellow icon that is your only buffer between dollars and sense appears to be changing as well. Several users in the UK, Germany and Hungary have noticed Google testing a color change: none other than GREEN, the same color as the URL it's next to! Yet another change that blurs the lines between paid and organic.

This, coincidentally, is the work of a corporation which will lower its opinion of your website if your ads are not clearly labeled as such.