A Whirlwind of Drama as Google Blocks (and then unblocks) Keyword Planner Access


Admittedly, I was pretty peeved yesterday too when I heard the news. Keyword Planner is an essential tool for business and one that I recommend to many beginners. But yesterday, a lot of people who tried to access it were receiving a very surprising error message:

"To use Keyword Planner, you need to have at least one active campaign. If you have an active campaign and are still seeing this message, try reloading Keyword Planner in a few minutes."

I got the details from this story on the SEM Post. Now, it's been the case for a while that you need an AdWords account to get access to Keyword Planner. But never before had you needed an active campaign. As some users on social media pointed out, this would hypocritcally mean that you need to run an UNPLANNED campaign in order to get access to tools that will help you plan a campaign!

What's more - it basically meant that the tool went from free to paid overnight. Thankfully Google now says that this was a glitch or an error in their system. So...no harm no foul? But it was pretty terrifying for a while there. And I'm hard pressed to believe that a "technical glitch" created a specific error page for the tool. What do you think?