Press Releases for Link Development

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Press Releases for Link Development
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Interesting topic over at wmw. The general concensus seems to be that the ROI on this strategy is poor but there are some excellent tips and recounted experiences on gaining backlinks from for example, contacting columnists directly. I'll leave you with this snippet from the excellent martinibuster:

Are Press Release Services a Waste of Money?
There is less certainty of a backlink when spending that $ on a PR service. I'm interested to know from anyone at WebmasterWorld who has had a positive experience submitting press releases to these services and generating a backlink. How about a temporary boost in traffic?

I have had some success, however, identifying the writers for columns dedicated to specific interest areas then writing them directly. This way, instead of your press release sitting over at the PR Service waiting to be found, you deliver the message straight to the scribe- which is where you want it to be.

Related: Free Press Release Websites