Google Chrome Ad Blocking Explained

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In April a story broke that Google was to introduce an ad blocker to Chrome, however, it was slightly misunderstood, but expalined in a detailed thread at WebmasterWorld.

Finally, Google has now explained more about its plans for Google Chrome in 2018.

Read about it here


An interesting and very strategic approach, definitely

Looking at other industries, I think that they play here is for Google to inject itself as a stakeholder and strategically institutionalize the issue , so that the discussion around adblocking can be framed in a strategic fashion that is benefical to google...  Looking at the WHOIS for their domain,, we see a spring 2016 creation date: Creation Date: 2016-02-29T17:31:12Z ...also,  Googles logo is right on the site. I agree with the referenced article by Tangor in the WMW, that Google is trying to become a "taste maker"... also, with the other member that tried to mentioned that one less user not using the other adblockers, the better

One the chrome issue, i'm curious if other browsers are going to hop on board with their own default ad blocking and how that is google to be positoned in contrast to Googles?


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