Yahoo! Search Marketing to Upgrade October 1

The next major implementation of Yahoo! Search's ongoing replacing of the Overture PPC platform will be rolled out on October 1. "The Blob" as the Overture system is affectionately called will not be missed.

The increase in users and increased keywords in many accounts has seen a demand the Overture system has had problems with.

The promise of multiple ad serving has been mentioned in the past but I have been told it is being worked on and a launch some time in Q! 06 a strong possibility.


I really look forward to a

I really look forward to a better interface as it really is bad today...


Thanks for the clarification. In that case, the sooner the better. The DTC has just been getting worse and worse over the last few months.

October Update

It will be some major changes to the actual database and integration of the backend to avoid the recent spate of problems with access etc.

Oct 1?

Is this the change towards algo based ranking instead of a straight auction? If so, what horrible timing on Yahoo's part.