FB Says its not counting accidental ad clicks anymore


Facebook is finally taking action on invalid clicks, which is good news of advertisers. Although I'm sure that publishers are concerned about the change, to which Brett Vogel, So Product Marketing Manager, says that the 'vast majority' of publishers should not be affected. Facebook also announced some new metrics including: 

  • Gross impressions
  • Billable impressions
  • Non-billable impressions