Yahoo Flickrized

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There's an interesting piece in Business2 about Yahoo's social media strategy. Since the purchase of Flickr in March (or actually, quite a while before that i think) Yahoo have been making a play for the social side of search and media, and this article puts a lot of that in perspective, particularly in regard to Flickr.

Quote:
Indeed, the Flickr purchase helped ignite a larger strategy. Thanks to a new generation of managers like Butterfield and Fake, Yahoo is starting to see how user-generated content, or “social media,” is a key weapon in its war against Google (GOOG). That upstart in neighboring Mountain View may have a better reputation for search, it may dominate online advertising, and it may always win when it comes to machines and math. But Yahoo has 191 million registered users. What would happen if it could form deep, lasting, Flickr-like bonds with them -- and get them to apply tags not just to photos, but to the entire Web?

For one thing, the company could make a lot more money. More rabid users mean more ads and more premium subscriptions such as Flickr Pro, whose users pay $25 a year to take their photo-uploading allowance from 20 megabytes to 2 gigabytes a month. Such user fees account for 13 percent of Yahoo’s revenues. Together, ads and fees added up to $3.8 billion in revenues and $1.2 billion in profits for the first nine months of this year.

It’s a strategy that comes right from the top. Social media “is going to be a gigantic piece of what we do,” says Yahoo CEO Terry Semel. “I don’t think old media is what people are going to spend most of their time doing on the Internet. This paradigm needs its own inventions, its own methods, its own way to go forward.” That doesn’t mean Yahoo is ignoring traditional mass media -- quite the opposite, in fact -- but when it comes to the future of social media on the Web, Semel is winning praise for being one of Silicon Valley’s savviest CEOs. “Yahoo has done the best job of the large guys of getting the concept,” says tech guru Esther Dyson, who was an early investor in Flickr.

Good Sunday evening reading....

Comments

and its limits

As I blogged it, a first look inevitably draws the limits of such an mamzingly smart concept. How can Yahoo control spam tags from either stupid teenagers or from online stores? Is it even acceptable to control those tags? If Yahoo search becomes one day a social search build by the people and there foe an open directory, is it even acceptable that it should displays ads in search results?
i maybe the biggest fan of Yahoo outhtere and would love to see this happening one day.
That kind of reminds me of shadows.com or simpy.com in a way

don't forget upcoming.org

It's really quite exciting what Yahoo could put together. They purchased the events database upcoming.org a couple months ago too.

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