In SEO? Google is yer momma

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Another poke-Google piece, this one from the Australian Herald Sun. Nothing new under it, but this quote is soooo sweet:

The success of Google's keyword search system among advertisers has in just a few years spawned a niche industry known as search engine optimisation (SEO) made up of tech-savvy marketers who help companies find ways to insure their websites feature at the top of Google searches and ads.

So, it's all down to them. Got that?

Insure? That would be AdWords, no? Ensure, on the other hand, well, I got an email this morning from a company who guarantee to sort that out for you. So, what is Aarons policy on ripping it out of Ozzies?

Edited to add: damn, it's a piece from Reuters - Madison Avenue faces Google fears