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Viral advertising, Expired Domains and Blog Spamming
Thread Title:
Viral advertising, Expired Domains and Blog Spamming
Viral advertising, Expired Domains and Blog Spamming
Thread Description:
Its not quite what you think it is but well worth a read.
"Viral advertising agency Asa Bailey became the belle de jour recently when it snatched up the just-expired OgilvyMather.co.uk domain name and put a picture of what looks like the feet of a cadaver, sporting a toe tag that read, “If you understood the modern brand, you would know how to protect it.”
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viral
Yeah, nice. Buzz creation and word of mouth can work out real well online i think. A right word here, a subtle mention there and before you know it....
Blogs are of course viral in nature, trackback and commenting providing the tools to spread a message round the "blogosphere" in 48hrs or less - it only takes one influential blogger to pick up the story and you're away.
Cool stunt, wish they'd had a screenshot :)
I would think it was on the lines of
http://www.viraladagency.com/
"Visit the ASABAILEY site and you'll notice that the core domain is viraladvertisingagency.com... but some enterprising chap has noticed that they failed to register/renew the obvious variant viraladagency.com and taken control of that with a message of their own."
via http://www.screenpages.com/archives/000110.html
hah!
Thats too good, what a turnaround lol....