Sleezy Sales Letters

8 comments

Long copy sells. The fine folks at Click Here You Idiot show you how its done.

Comments

long copy sells.

That was an awesome read. A bit tongue in cheek, but they've taken the time to break everything downn into specifics - a roadmap of how to set up those long copy sales sites.

The question is - do those sites work?

do those sites work? yes...

do those sites work?

I can only assume they must. Why? Many people in the Clickbank marketplace sell software where better free stuff exists (and in many cases existed before they even created their software).

Clearly if people make me too software for sale after a better free product is already available then they are all about the money, and I don't think there would be so many of those sales letters out there if it didn't work well.

This issue raises strong

The site is taking the piss out of long sales letters... but this issue raises strong feelings. Some feel that as they'd never bother to read all of a long sales letter... others wouldn't. They work on the principle that people want short and sweet and are time starved, the more you blabber on the more you are likely to lose them.

OTOH, there's the school of thought that promotes the notion that people DO read through the long sales letter (they would say that, they WRITE the copy!). However, they do have extensive A/B testing that proves that long sales copy works.

Me? I sit on the fence. In some markets long copy will work, in other markets it won't. And it may be a matter of testing for yourself.

And apparently it takes 7 emails...

Everything I've been reading about email-based sales says that it takes up to 7 emails to start selling things to prospects. That's also "long copy" in one sense. In fact, they work well together.

Or at least, I hope they do.... going down that path right now myself.

Just like popups

BTW, one of the books I was reading lately on this very subject also confirmed the long copy argument. And they were in favour of using popups -- because they worked! And when I go to build a subscription form, I see that my mailing list provider (I use AWeber) can generate these kinds of popups:

  • In-line - The form appears within the current web page content.
  • Pop-up - Pops up in a new window.
  • Pop-under - Opens a new window underneath the current window.
  • Exit Pop-up - Like pop-up, but the new window appears when the visitor leaves the current page.
  • Pop-over/Hover - Appears to hover within the web page. Most pop-up blocks can not block this type of form.

That last one even has sublevels:

  • Pop into the current window suddenly.
  • Fade into the current window gradually.
  • Slide into the current window from the top.
  • Slide into the current window from the bottom.
  • Slide into the current window from the left.
  • Slide into the current window from the right.

I sometimes feel like I'm dabbling with the Dark Side with this stuff. I've yet to use a popup and have no plans to yet, but if I'm truly after the hard sell, I'm just being foolish.

Good vs Bad

"Good products sell themselves, bad products need a 10 page sales pitch"
- foo

Yes

Yes, as the Click Here You Idiot site puts it:

the more a product sells itself the more you have to spend on marketing it.

Though that does sound familiar from somewhere. Maybe one of Foo's posts :)

I hope me paying those 0

I hope me paying those 0 dollars wont set me up with a subscription!

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