Online Ad Spend Rockets in First 9mts of 2004

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Thread Title:
U.S. ADVERTISING EXPENDITURE TOTALS $102.4 BILLION FOR FIRST NINE MONTHS OF 2004
Thread Description:

A new report from TNS Media tells of a dramatic rise in online ad spend in the first 9mts of this year over the same period in 2003:

Total advertising expenditure for the first nine months of 2004 increased 10.3 percent to $102.4 billion compared to the same time period in 2003

"Throughout 2004, the advertising market has experienced steady, healthy growth with increases in all three quarters," said Steven Fredericks, president and CEO of TNS Media Intelligence/CMR, a division of TNS, the world's second largest market information company. "As we forecasted earlier in the year, third quarter spending for the Olympics and the political season elevated the volume of overall dollars brought into the advertising market."

Comments

increased 10.3 percent

The Internet sector increased 25.8%, still someway short of a rocket IMHO.

I need a titleometer...

you know i get carried away...

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