The Next Step in Mobile Marketing and Location Based Services

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Are you local?
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Facinating read over at netimperitive about the failure of LBS (Location Based Services) and where the way forward might be. In essense: Social Networking mixed with LBS mixed with higher ticket items.

Mobile marketing for higher value items, on the other hand, can make a lot of sense. This is especially applicable for entertainment venues (such cinema, theatres and sports events), restaurants, fashion and music.

So, what might work? As usual, the true innovation in this sector is happening outside the operators’ influence and that’s where the clues to future successes might be.

The key seems to be less obvious applications that bring the real world and the digital one closer together to form the seamless new reality.

via moconews