Viewpoint to Aquire Unicast

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Thread Title:
Viewpoint to Aquire Unicast
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News just in - Viewpoint is to aquire Unicast - a serious development in the ad biz.

Here's the press release

Marking the first true consolidation in the Rich Media space, Viewpoint Corporation is pleased to announce that it has reached an agreement to acquire Unicast Communications Corporation. The acquisition creates the first company that offers advertisers, agencies and Web publishers every major form of online advertising - from video to Macromedia Flashâ„¢, streaming to pre-cached, full-screen to in-page, interactive 3D to high-resolution 2D - all with full creative and campaign management and next-generation tracking and reporting.

Viewpoint currently serve MSN, Yahoo and AOL - there is a pdf to download here

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Analysis

Nate Elliot has the first part of his analysis of the Unicast/Viewpoint deal over at MediaPost

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