Yahoo Testing Google Like Ad Algo


Forbes reports on Panama, the new Yahoo contextual advertising algo being tested in Scandinavia, which will rank ads based on relevance as well as price paid.


WMW has two related threads

Yahoo! testing factoring in CTR

GOogle becoming more like Yahoo!, by testing a bid to position feature

Panama in Scandinavia?

Something about geography here that makes even me a bit concerned...

Sounds very interesting though... Ah, just read it, its' only for ad buyers.

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