Yahoo Testing Google Like Ad Algo

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Forbes reports on Panama, the new Yahoo contextual advertising algo being tested in Scandinavia, which will rank ads based on relevance as well as price paid.

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WMW has two related threads

Yahoo! testing factoring in CTR
http://www.webmasterworld.com/forum33/2837.htm

GOogle becoming more like Yahoo!, by testing a bid to position feature
http://www.webmasterworld.com/forum81/7908.htm

Panama in Scandinavia?

Something about geography here that makes even me a bit concerned...

Sounds very interesting though... Ah, just read it, its' only for ad buyers.

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