The Lure of the Mobile Virtual Network

Thread Title:
Rise Of Virtual Wireless Firms
Thread Description:

Paidcontent point to the investor article threadlinked above and have this to say on the lure of the mobile virtual network:

The announcement that ESPN is starting a mobile phone service put the increasingly popular business strategy in the spotlight. Virgin (with co-partner Sprint), supermarket chain Tesco, Carphone Warehouse and 7-Eleven are already in the business; Investors Business Daily speculates that Wal-Mart and pro sports franchises will follow. But, Dan Schulman, CEO of Virgin Mobile USA,cautions, "It's a lot harder to make an MVNO work than one might assume on the surface." A good overview with one jarring note in the risk category: "Some studies show cell phone use could cause tumors."