Doubleclick Ditches SiteAdvance - Partners with Omniture

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Press Release
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Doubleclick are to drop SiteAdvance their web analytics solution completely, once customes have migrated to the Omniture's SiteCatalyst as part of the new partnership between the two firms.

Jupiters Eric Peterson had this to say:

My feeling is that while many talk about the idea of a "360 degree view of the customer" integrating advertising and marketing with CRM and analytics, few actually deliver on the promise. If Omniture and DoubleClick are successful in this partnership, and if Omniture is able to get a critical mass of existing DoubleClick customers to migrate instead of going to RFP and looking at established commerce offerings from Coremetrics, Fireclick or WebSideStory, this partnership could be another big step towards the promise of the universal marketing interface.