NEWS FLASH: Scoble Discovers Search


After discovering link bombing about a year ago, and recently visiting Google, Scoble discovered search:

The thing I’m noticing is that outside the valley most people use search engines to find things. Google, Yahoo, AOL, MSN, etc.

he continues...

I wish we had a conference on “how to find customers outside of the tech bubble?” The entire industry could use some creative thinking there.

If he would have attended a few sessions at some of the conferences he has spoke at maybe he would have found that conference. Welcome to search Robert. :)


too funny.

I'm starting to think more people read "our" search/seo sites than will ever let on. This stuff is so familiar.

But Joe Kraus...let slip that he’s hired a person who is just analyzing how good their keyword advertising is working. He wouldn’t tell me his favorite Google keyword. Why not? Cause that’s how he’s going to escape the bubble and provide a return on investment for his investors.

And Don of Smugmug posts a comment that he spends 6%+ of employee resources on PPC management:

Robert, like JotSpot, we also have someone on staff who’s sole job is working on AdWords/AdSense/Overture/AdCenter keywords. Given our small size, that means 6% of our workfoce does nothing else.

Funny... I remember seeing "nigritude ultramarine" all over the footers of that smugmug community site a few years ago (yes, even the paid subscriber pages). I guess the organic thing didn't work out ;-)

I pretty much figured out in

I pretty much figured out in 1997, within a few months of the launch of our first website, that something more in the way of promotion was needed. (Found SEF soon after.) It's surprising, I guess, that these folks have been on the Web as long as they have, and have generated the kinds of attention they've gotten, without discovering the importance of search -- even *after* discovering the search engine optimization industry. I quote:

He wouldn’t tell me his favorite Google keyword. Why not? Cause that’s how he’s going to escape the bubble and provide a return on investment for his investors.

Hm. His one favorite keyword? <wink>

Many of us got in early, so

Many of us got in early, so likely our questions were answered years ago.

I'll say this though: at least they're trying to figure it out -- bubble/no bubble, search, making money. The surprising thing is that they're doing it publicly.


let me get this straight, um, the way to get customers or potential investers is to tell people about your business? and that can be done by this thing called ad-vert-is-ing or by mar-ket-ting??

Wow. That's cool.

Now could someone explain this wierd stuff I just heard about called biz-nizz plan?

let me get this straight,

let me get this straight, um, the way to get customers or potential investers is to tell people about your business?

No - you don't need to do anything. Everyone in Silicon Valley knows each other, therefore the rest of the world will be able to find your products/services easily, because.

Come on..

You gotta be shitting me!

Me too

I read it and was unsure if it was written tongue in cheek or not.


unlike most of you guys I just started messing with seo/sem stuff about 2 years ago. I still pick up a lot of new stuff all the time ;)

Things that make you go

Things that make you go hmmmmmm, they're some funny quotes though. Makes you wonder if he was drunk or stoned when posting.

It looks like they caught

It looks like they caught the excitement of the Web, but were brought in on a "what neat new thing can you create" concept more geared to generating hoopla for a great (I'm guessing) IPO launch -- rather than a solid business approach that takes into account what the public might need and buy.

This, to me, is what Bubble 1 was about: the boatloads of venture capital invested into companies created a culture among participants who apparently believed the old business constraints did not apply to them (that is, lots of yack about the "New Economy and a lack of recognition that all that money was going to go away post-IPO) ... and then came the IPO and the business crash when economic realities set in. I imagine it was pretty shocking ... rich one day and near-unemployable the next.

This looks much like the same thing: (perhaps exceedingly talented) people brought in to work on exciting projects where the sky was the limit and attention could apparently be generated almost at will. Sure, they "all" knew each other and got lots of attention (at least, in Silicon Valley and among Web geeks) but again without a viable, long-lasting foundation.

The fact may be that they are in Bubble 2. We are not. But I can imagine how difficult it might be to jump straight out of college(?) into an exciting culture where ideas and money flow apparently without pause or the normal business constraints, where attention and fame ensue and your every idea is lauded -- and how difficult it might be to think one's way out of that. But I've got to hand it to them that they're even asking the questions. That's notable.

much much bigger than this...

Take a look at this article today in the Chicago trib (no reg),1,4786116.story?coll=chi-business-hed&ctrack=1&cset=true

Look Mom, advertising works!

Seriously... the article claims to be about how SEARCH works wonder for small business in local markets. But, duh!, it's about how advertising can work for a small business in a local market. Only deep into the article does the writer explain that the business owner is spending $1000/month on ads (PPC and paid placement) in two local web directories (Citysearch and some local Chicago site). The author misses the point completely but the headline writer (or editor) astutely put these observations together with current events and assigned a search headline. The article misses the connection between that local site's efforts in SEO and the small business' success with a paid listing.

No, TWers, the world doesn't "get" search yet. If nothing else, this article underlines the failure of the Yellow Page people to capitalize on what they have (had). Too much profit for too many years, stifles innovation, just as it does with any government-granted monopoly.

Last I looked everyone advised against starting a pure-play SEO firm. Funny, or not?

>I wish we had a conference

so i invited him to roadshow in the blog comments (made him search for the details, wonder if he can find it, hhh.)

thanks for reading that blog, aaron --otherwise, i'd have missed a good laugh

Yep, and I posted right

Yep, and I posted right after rc. They're missing an awful lot of basic information.

possible roadshow scenarios:

[1] scoble arrives. introduces himself. starts talking blogs or podcasts. everybody tells him to shut up. scoble dies.

[2] scoble arrives. introduces himself. wanders over and happens to sit between fanto and makemetop. listens to some of their opinionat.., errr, animated discussions about "results-oriented" seo. scoble dies.

[3] Scoble arrives and sits

[3] Scoble arrives and sits next to Mackin. Mackin tells him to fuck off. Scoble doesn't realize that this is, in fact, a standard greeting or a term of endearment. Scoble dies.

I love it. Scobleizer the

I love it. Scobleizer the new video game. Keep Scoble alive at the seo pub meeting as long as you can. Current record: 17 seconds.

I can get 18 seconds I reckon.

Scoble arrives. Introduces himself, Starts handing out copies of documents he snuck off of Matts desk on the 'plex tour. Also a post it with a username and password from the side of the monitor.

And donuts.


Damn, now I'm really ticked I can't make it this time around.

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.