3 steps to great search engine knowledge

14 comments

1- kill some trees

2- treat them with hefty doses of chemicals and inks

3- age articles 3 months or more

Voila! You have Search Marketing Standard. I suggest that it'll be a great time-saving tool for those sucking up to clients --you can make their eyes glaze over in mere seconds vs. the 5 minutes your sales pitch requires.

Comments

$15, what the hell?

$15, what the hell? Color me subscribed. I read one at the Local SES Denver and while it didn't really say much, I'm just glad to see anyone trying to do anything with search marketing and NOT calling it SEO

it just got lower

4- massa subscribed

at least now it can't go any

at least now it can't go any lower.

We don't all hate clients ya know.

It's getting better, though.

It's getting better, though. In April it was free. In July it was $10. Now it's $15. Clearly it is getting better.

you're going to get someone

you're going to get someone to photoshop your pix on the front cover and then frame it. it'll go in the massaplex reception area.

seriously, it's almost worth $15 just as fodder to feed the clueless.

OOOHHHH good idea!

OOOHHHH good idea!

Not as bad as you might think

My first copy got "lost in the mail" but when my second issue arrived, I read it and was surprised it wasn't filled with a misinformation. True it's not bleeding edge or even leading edge, but I don't think a print magazine could ever hope to keep up with the SEO blogosphere.

Additionally I thinks it's target audience is agencies or other businesses looking to get some information about the SEO form a "neutral" source, without getting into the actual hand s on mechanics of it.

Many here will scoff at it for it's simplistic glossing over of subject matter, and for missing a lot of the subtle nuances of things, however remember you are at the top of your game. I imagine many of the mechanics who work on NASCAR race cars look down at Hot Rod magazine for it's simplicity too.

I, uhhh, just penned an

I, uhhh, just penned an article for them. Thanks for making me feel bad :( (Rand goes back to his little corner of the web to cry it out)

It's another one of those

It's another one of those "necessary evolutionary steps". Obviously, the idea of a print trade rag for an online industry is faintly ridiculous, but clueless clients will love it.

Can't you just see the little lightbulbs going off over the heads of all the corporate drones responsible for millions of dollars of SEO / SEM spend, as all the months old information that is genuinely revelatory to them sinks in.

>> I, uhhh, just penned an article for them.

Good for you Rand. Getting your name into this can only be good for your business. TW members aren't exactly the target market for SMS, I suspect. Feed on those that are :)

Wow

"feed the clueless", "clueless clients". I wonder if doctors discuss with one another how "clueless" their patients are? Do auto mechanics berate people with broken cars? I wonder if carpet cleaners mock people they serve because they want their carpet to look clean? Maybe accountants talk to their contemporaries regarding their clients as clueless. I doubt it.
I believe my clients are regular people looking to advance their placement on the internet in order to generate leads and make some money. I give them credit for realizing they need to boost their net presence.
I also believe if I came across as condecsending, patronizing, arrogant or cocky they would recognize it and be smart enough to boot my ass out of the office.
I like the magazine. Yeah the articles area not fresh but it's nice to see some of this stuff in print form.

>> Yeah the articles area

>> Yeah the articles area not fresh

... which equates to "nearly worthless" in many cases. You're saying you like seeing people being deluded?

>> I wonder if doctors discuss with one another how "clueless" their patients are? Do auto mechanics berate people with broken cars? I wonder if carpet cleaners mock people they serve because they want their carpet to look clean? Maybe accountants talk to their contemporaries regarding their clients as clueless. I doubt it.

Do you? Really? I don't. It's human nature.

>> I believe my clients are regular people looking to advance their placement on the internet in order to generate leads and make some money.

Yeah? Well done, you have the best customer base in SEO. Have a little sympathy for the rest of us, who have had to work for clients who didn't know anything about online marketing, but expect world class results for third world rates.

Example : I've been in a meeting with a well known UK betting operation (a while ago now), who wanted to rank for several generic gaming terms ("online poker", "online casino", "sportsbook betting" etc) using strictly WH methods. And they wanted results in Q1 to present to the board. And they wanted the someone to manage all the board level reporting too. And they wanted to start with a limited budget, and maybe expand it depending on results. Oh, and you'd have to do the bugdet projections, and justify all expenditures to the board as well.

Just ridiculous. Their expectations were way out of whack with reality, and they had no clue. The online section turns over several tens of million of pounds per year, so you'd think they could afford some decent advice, except they were so clueless, they didn't even realise they should have got some.

This was a company that had the resources to be at the cutting edge, and could take a dominant position in the UK gaming sector, but barring a major shake up, they will never have more than a peripheral presence for anything other than their own brand terms.

We should all be grateful for clueless clients, anyway. Without them, most of us would be out of a job.

Many corporations do not

Many corporations do not need "cutting edge" information to improve their sites rankings. Many of them just need to undue longstanding errors associated with their CMS, etc.

I have charged many people $500 for an hour of consulting where I gave no bleeding edge information, but am certain the clients got far more than $500 of value out of the consult if they listened to me.

Rand's on the right track

Most of the folks reading this will not be SEOs, I'm betting. They will be people who might hire SEOs - folks running web companies who want to stay more or less current with SEO, directors and VPs at agencies who want to at least know the buzzwords, and so on.

The ads are probably overpriced (not that I've actually seen the media kit) but it would be a worthwhile place to have some visibility if you are growing an SEO practice. Writing for them would be the best way to do that, because it would position you as a trusted expert and wouldn't cost any cash.

I wonder if doctors discuss

Quote:
I wonder if doctors discuss with one another how "clueless" their patients are? Do auto mechanics berate people with broken cars? I wonder if carpet cleaners mock people they serve because they want their carpet to look clean? Maybe accountants talk to their contemporaries regarding their clients as clueless. I doubt it.

Really? you really doubt that all that happens?

No offense, old chap, but you need to get out more. When you do, go ask a Doctor about some of the 'humorous' acroynms they write on patient's charts.

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