Rumor: Valueclick May Sell CJ

3 comments

Via Marketingvox comes news that Beth Kirsch believes CJ may be up for sale:

CJ's profitable partnership with eBay is on the rocks, she argues, with eBay's recent move to set up its own affiliate infrastructure. Moreover, some believe ValueClick's leadership doesn't understand, and so doesn't value, affiliate marketing; recent missteps by CJ regarding its Link Management Initiative support that theory - as does a recent exodus of CJ staffers.

Beth listed Advertising.com and Experian Interactive as potential buyers.

Comments

Google should visit Santa Barbara

Google should buy it. Would be a serious coop and would shorten up the supply chain. They could take that 30% arbitrage money themselves.

Google buying an affiliate

Google buying an affiliate site.

?

That would be so...wierd.

No

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