Up to Speed with Blogs? - Blog Readership Increases 58%

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Thread Title:
The State of Blogging - PDF
Thread Description:

So, just about every blog out there today is trumpeting the amazing figures published in the PEW Internet report threadlinked above. If you've not got your marketing up to speed with blogs and RSS yet, you really should. This stuff isnt going away anytime soon and can be used to SELL STUFF.

Here's a couple of quick figures from the report courtesy of CyberJournalist:

  • 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents more than 8 million people.
  • 27% of internet users say they read blogs, a 58% jump from the 17% who said they were blog readers in February. This means that by the end of 2004 32 million Americans were blog readers. Much of the attention to blogs focused on those that covered the recent political campaign and the media. And at least some of the overall growth in blog readership is attributable to political blogs. Some 9% of internet users said they read political blogs "frequently" or "sometimes" during the campaign.
  • 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online. This is a first-time measurement from our surveys and is an indicator that this application is gaining an impressive foothold.
  • The interactive features of many blogs are also catching on: 12% of internet users have posted comments or other material on blogs.
  • At the same time, for all the excitement about blogs and the media coverage of them, blogs have not yet become recognized by a majority of internet users. Only 38% of all internet users know what a blog is. The rest are not sure what the term "blog" means.

If anyone reading here at Threadwatch would have use of a "blogs 101" style post later on this month then let me know here, or send me a private message, i'd be happy to write one as i know at least a few out there just dont know much about them or RSS and more importantly, how you can use them to make $$$'s

Comments

Nice :)

> 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents more than 8 million people.

WOW, thats a lot of sites to link-spam :)

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