If you do a local search, you might see Bing's latest test where you can ask a chatbot questions about the businesses listed.

A member of WebmasterWorld makes a good point - there are some big differences between mobile and desktop SERPs. Mainly, mobile SERPs have had the crap monetized out of them.

I'm sure some of you remember searchnewscentral...  well, I bought it from Dave Harry and am reviving it, as well as UK-centric and Australia-centric versions.

...if they're too big, Google might consider them to be intrusive interstitials.

Well...everyone seems to have interpreted John Mueller's comments as confirming that it is a quality update anyway.

That basically means that they want to make sure the mobile first index won't negatively impact search results.

Think that your forums and the loose, user-generated content generated there is bringing your whole site down?

Do you use exact match targeting in AdWords? Then you'll want to read about this.

Curious about how Google is planning to tackle hate sites, fake news, and misleading information?

Google's latest update was jokingly named "Fred," as a dig at SEOs who like to name every "big" thing that happens in the SEO sphere.

If you think all sites are weighed the same way for every query, you might be in for a surprise.

Fake, weird, bizarre, and misleading information is still showing up in Google's direct answers and knowledge graphs.

".

Directories have been waning in strength and authority for years, but DMOZ was always a "last bastion" sort of site. Even DMOZ, today, isn't what it once was.

I track about 200 sites in the small business / marketing / social media / tech niche and almost all of them saw about a 3+ point drop in DA all at the same time. 

We can all guess at what "toxic comments" are. There are enough of them on the web that it's a pretty easy "know it when you see it" judgement.

The Phantom strikes again! Google's Phantom menace! Alright, that's enough of that I guess.

I was actually under the mistaken impression that tests for the mobile-first index were already live. Oops!

Word on the street is that a lot of webmasters saw their sites jumping hither and thither last week.