Online Travel Spend To Rocket over Next 4yrs

Thread Title: U.S. Online Travel Market to Soar Thread Url: Thread Description:

Jupiter are reporting a 20% rise in online travel spend by year end over 2003 and that it's set to continue through 2009. Profitable though im sure it is, online travel would be the last place i'd want to play johnny come lately: When thinking of how competitive the affiliate market is for travel the word outgunned springs to mind ;)

Are Link Algo's Destroying the Web?

Thread Title: Are Links Hurting Search Relevance? Thread Url: Thread Description:

Discussion concerning how the link craze may have damaged content relevancy on the internet, especially conerning search engine results.

Google Advertising Professionals Program - A Shiny New Google Badge

Thread Title: Google launch "Google Advertising Professionals" Thread Url: Thread Description:

Shak at WW gets credited for breaking this story. The "My Control Center" is a great way to manage multiple Adwords accounts, and Google is offering an "Advertising Professionals Certification"


-Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.

-Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days. This timeframe begins after you sign up for the Google Advertising Professionals program.

-Build and maintain at least US$1,000 total spend for your or your team's My Client Center account during the 90-day period.

-Pass the Google Advertising Professional Exam.

I've actually got a chance to work with the MCC, and it makes life MUCH easier to have an overview of all clients when you work with a dozen or more. After so many, it's real easy to let some accounts fall by the wayside if they are not at the top of your mind.

You can practice for the exam at the Learning Center

I wonder what the shiny badge I'll get to put on my website will look like.

Mozilla to Enter Desktop Search War?

Thread Title: Mozilla Mulls Desktop Search Features for Firefox Browser Thread Url:,aid,118547,00.asp Thread Description:

Chris Hoffman of Mozilla was quoted in a PC World story (linked above) hinting at Desktop Search being integrated into FireFox

"We see a lot of growth with the integration of searching Web sites and searching your we'll be looking at ways to try and integrate that search within the browser, to make more seamless how users go searching for information, whether on the Internet or their computer,"

Now that would be a good thing im thinking...

Will Content Make a Come Back? - Speculation on Future Algos

Thread Title: work on content - be ready..... Thread Url: Thread Description:

SEChat member clasione is talking about content, and how linking may start to play less and less of a leading role in future algo implementations.

The only thing that I could imagine that would be of value is fresh unique content....

I think the new focus that should be in every marketing plan is fresh content - It's simply the only thing left without link pop.... Having a new page on your site for every crawl is probably going to be the king in "clutter cleaning"....

That's what I have been spending most of my time doing now is consentrating on good reivent content that is completely unique from anyting found on the net..... good fresh content that link out to other valuable sources of information has just got to take the cake in the near future...

Whereas i dont think he has it entirely right, i do tend to lend myself to the general theory that fresh content will begin to play a much larger part in the overal ranking algos at some point in the future.

Particularly community driven content. Think on this:

Community driven content is ever changing and always fresh So it fits with the "new pages" theory It is usually, not alway, but usually quite non-commercial which means it would fit nicely with Googles profit motivation ie. They want to give relevant, but non-commerical free serps and make commercial sites pay for adwords

If you couple the above theories/facts with the undeniable fact that Google are getting better at theming - not using it in their algos necessarily but they are getting better on it, i think you may have a winner.

What do you think, somthing in it or just wishful thinking on my part?

New MSN Search - Live Tomorrow - Thurs 11th Nov 2004

Thread Title: MSN Search to go Live Thursday, Nov 11th Thread Url: Thread Description:

The NY Times are reporting that the long anticipated MSN Search will go live tomorrow - Sure is a fast move! Nacho in the threadlink above says the techpreview is returning NULL for "no results found" - could this be another of the famous MS dodgy quick releases?

Microsoft - "We will Catch Up, We Will Surpass"

Thread Title: Microsoft CEO says to double ad revenue in 5 years Thread Url: Thread Description:

Andy Beal reports on the Reuters news above. Ballmer says that they will catch up and surpass Google and Yahoo.

Interesting times, interesting times...

Defensive SEO - Copyright KungFu & Name Trading Kick Ass Karate

Thread Title: How can you use SEO defensively? Thread Url: Thread Description:

This is a great thread, a real cracker! - No idea why the boys and girls at cre8 havn't sent it my way. Sheesh!

kajax101 is asking about a scenario in which a competitor company might take advantage of a common misspelling of his company name to leech traffic and customers. Black_Knight comes in with some good advice regarding legal recourse and defensive SEO.

The thread winds and turns and covers many of the things that can happen when a competitor decides to do the dirty on you and how you might combat some of those moves.

Here's one danger pointed out by BK:

Reviews can be optimised for your trademarks and such, under fair use. They really are talking about your product. Thus they can optimise extensively both on site and through third-party links, for your trademarks and company name etc.

Following on from that SEBasic gives some interesting commentary on how cloaking might be used. Great thread!

Content Sensitive Affiliate Programs & Adsense Alternatives

Thread Title: Interesting Adsense Alternative Thread Url: Thread Description:

See this thread also: Content Sensing Affiliate Programs

Digitalpoint members are compiling a neat little list of both context/content sensing affiliate programs and viable adsense alternatives. You do have to wade through the threads to get to the good stuff but it's quite worth while as the sites/programs are weighed and judged and scrutinized. Here's what they've listed so far..

The first one has the DP consensus of "cool concept, crap products", the second also is a cool idea, the program writes it's own affilate id into the first ad displayed on the page and makes no secret of it.

The last two I mentioned here - follow the link for a good discussion at wmw on those.

Handling Large Textual Content

Thread Title: Pages with a lot of Text Thread Url: Thread Description:

When you have to optimize a site that has pages consisting of thousands of words rather than hundreds, what do you do? - Split the pages up? - Leave them as is? - Place on page anchors to different sections of the whole page?

Tricky one eh?

This WPW thread offers some pretty good insight into a) what your options are, and b) the varying views of Search Marketers as to the most effective solution. My personal perference would be to keep the pages long but make good use of a 'page menu' with fragment links to the different 'sections' of the page and to use h tags to delimit the sections.

What say you?

One Nasty Thread With a Shining Light

Thread Title: Spamming For Dummies - Nick's post Thread Url: Thread Description:

This thread in general is terribly nasty and embarrassing to read. But our own Nick W has a wonderful, truly great post about keeping your forum a safe community for all.

I don't know how I missed it, but I never realized until that post, just how eloquent Nick was!

(I've linked only to Nick's post, as it really is the only worthwhile one in the thread!)


What Incentives Can You Offer to Forum Members for a Subscription Model?

Thread Title: Converting Free Forum Users to Paid Subscribers Thread Url: Thread Description:

WW Member lorenzinho2 asks about what a forum owner can offer to users as incentive for a paid subscription model. For high traffic, low CTR sites other options should certainly be explored, but what will make a member pony up the dough for a subscription. A few nice posts on what types of functionality, perks, and information might draw those wallets out of pockets.

An Experiment in Natural LInking vs SEO

As SEO's we think about links almost contantly. It's impossible to move on the seo fora and blog circuit without seeing a dozen or more posts or threads about something related to linking. As a natural result of operating in a link driven search landscape we may actually forget what a natural link looks like. Follow the link above for the full blog post.

The First RSS Ad Server Is Here....

Thread Title: Pheedo Debuts RSS/Atom Ad Server Thread Url: Thread Description:

Feed and blog ad firm Pheedo has launched an ad management tool that will let publishers insert paid ads into their RSS or Atom content feeds, and track the resulting activity.

The Web-based ad server, called SimpleAd Feed Management and Server, monitors feed activity to determine how often an ad should be inserted, according to Pheedo. It also serves ads tailored to the characteristics of each news reader, the company said

I just took a brief look at their website, looks pretty neat at first glance but I do wonder how I would feel to have my news and blog feeds interspersed with advertsing... i cant say the prospect fills me with joy.

Keyword Price Hikes - Large Increases in Some Sectors

Thread Title: Keyword Prices Rise, But Only In Some Categories Thread Url: Thread Description:

Danny Sullivan blogs that fathom online are reporting KW price hikes across selected sectors including retail, mortgage, travel and automotive.

Thanks to Gary Price for filling me in on who/what fathomonline are, im not a ppc guy ;-)

Carry FireFox on Your Keychain

Thread Title: Portable Firefox Thread Url: Thread Description:

Ever visited a client wishing you had your favorite browser and all your bookmarks handy? - check out portable FireFox from John Haller - I cant try it, as you need a usb mem device (like a keychain stick) and windows, but im betting it's cool :-)

Directory Links that Count - 301's - 302's - Jump Links Etc...

Thread Title: Getting Directory Links That Count Thread Url: Thread Description:

When picking directories to submit too, what do you look for in the way that they link to you? - meta refresh, 302, 301, static page link? - This discussion starts out simply and continues into a fairly technical diagnostic review of the various methods directories use for outbound links. More importantly, which ones will actually count. seobook, Anthoney Parsons & myself all having a lovely time at an as yet quiet new forum ;) - One that will growup to be a good resource im thinking...

Time Tracking & Billing Software for SEOs

Thread Title: Time Tracking and Billing Software Thread Url: Thread Description:

Nice discussion from the mods over at cr8 on billing and time tracking programs. Funny how it's only the mods and a few hardcore members that post over the weekend on many fora - guess that's why they mod, they dont take a break! heh..

Featured in the discussion are: BillQuick, MyOB and Quick Books.

Keyword Selection - an Art - Not a Science

Thread Title: Keyword Selection is an Art, Not a Science Thread Url: Thread Description:

Nice basic kw selection piece by Scottie Claiborne including links to kw tools and some comments on real life situations where targeting low volume kw's is appropriate.

Threadwatch Weekly Round Up - 1st - 7th Nov 2004

It's been a great week! The focus has been very much on forums and communities, with liberal doses of marketing/branding - linking and so on. One hightlight that stands out for me personally is the fact that linked to us! - thanks Peter!

Without further ado, here's the weeks best of the best forum and blog threads with news and mayhem posts largely filtered out. Follow the title link above for the full list.