The big question asked: Is it time to break up Google?

Man oh man oh man - this is pretty sleazy. A New York business owner received a court injunction in 2012 to get some negative reviews removed from Google search results.

You probably already know this, but the mobile web uses a lot less links than the "desktop" web.

With the way automated Penguin works (by devaluing incoming links) webmasters have been asking for months about their disavow files. Are they still useful? Should they still be maintained?

To fight fake news and "alternative facts," Google is highlighting other fact checking sources in rich snippets for certain queries.

A member of WebmasterWorld makes a good point - there are some big differences between mobile and desktop SERPs. Mainly, mobile SERPs have had the crap monetized out of them.

...if they're too big, Google might consider them to be intrusive interstitials.

Well...everyone seems to have interpreted John Mueller's comments as confirming that it is a quality update anyway.

That basically means that they want to make sure the mobile first index won't negatively impact search results.

Think that your forums and the loose, user-generated content generated there is bringing your whole site down?

Curious about how Google is planning to tackle hate sites, fake news, and misleading information?

Google's latest update was jokingly named "Fred," as a dig at SEOs who like to name every "big" thing that happens in the SEO sphere.

If you think all sites are weighed the same way for every query, you might be in for a surprise.

Fake, weird, bizarre, and misleading information is still showing up in Google's direct answers and knowledge graphs.

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Directories have been waning in strength and authority for years, but DMOZ was always a "last bastion" sort of site. Even DMOZ, today, isn't what it once was.

I track about 200 sites in the small business / marketing / social media / tech niche and almost all of them saw about a 3+ point drop in DA all at the same time. 

The Phantom strikes again! Google's Phantom menace! Alright, that's enough of that I guess.

I was actually under the mistaken impression that tests for the mobile-first index were already live. Oops!