Crap

Crap advice. The best quality website won't rank anywhere without links.

Crap

Crap advice. The best quality website won't rank anywhere without links.

Read the lips. Perhaps PageRank is being abandoned. ...

Google could hardly come out and say we are no longer using the PageRank approach to any significant extent in the search algorithms.  Just imagine the loss of face.  However perhaps this is what we should read between the lines here. :)

Classic pagerank? Probably.

Classic pagerank? Probably. Eventually. But more likely we're going to see a true blend of pagerank, author rank, and whatever else they implement down the road.

Standard links will still hold value, it doesn't make any sense to ignore them. The emphasis will likely be put on "who's talking about this site" and what their authority metrics are in relation to the topic. Have a ton of low-med value links that don't have much social visibility? You're going to lose out to someone with less links from more authoritative/socially active circles. This is ignoring niches that are less socially active, which is likely the final challenge to rolling everything out across the board.

This update is just a slight change in wording, but the shift has been in the works for a while.

I disagree with a small part...

of your response, Barry.

"Google is trying to make Google Plus into a social medium."

I don't believe it was ever intended to be a social media platform... I think it is, and always was intended to be nothing more than an information-gathering platform.

Lift that bale... build that graph!

The only way Google can

The only way Google can really eliminate spammy results is lessen their alog's reliability on back links.

The only way Google can

The only way Google can really eliminate spammy results is lessen their alog's reliability on back links.

perhaps today...

but if/when/to-a-greater-degree they phase in agent rank, so that authority is conveyed between entities, that will be nearly impossible to game, unlike links. I agree that links will never disappear, I just think they'll have a decreasing (perhaps even zero) impact as a ranking factor. As a signal, they'll surely still exist.

perhaps today...

but if/when/to-a-greater-degree they phase in agent rank, so that authority is conveyed between entities, that will be nearly impossible to game, unlike links. I agree that links will never disappear, I just think they'll have a decreasing (perhaps even zero) impact as a ranking factor. As a signal, they'll surely still exist.

perhaps today...

but if/when/to-a-greater-degree they phase in agent rank, so that authority is conveyed between entities, that will be nearly impossible to game, unlike links. I agree that links will never disappear, I just think they'll have a decreasing (perhaps even zero) impact as a ranking factor. As a signal, they'll surely still exist.